In the 3 and half months I have been studying this course, I have come to realize that publishing online is a relatively simple task, but not as easy as it looks. With the right tools, it is as easy to post an article online as it is to pick up a pen and write a letter. However, we must also focus on the designing, writing and ethical aspects of publishing.
As Anderson (cited in Putnis and Petelin 1996, p.254) points out, good document design
- Helps readers organize their reading patterns;
- Emphasizes the important points; and
- Makes the readers feel good about the message conveyed.
Furthermore, I have learned that internet users don't read a webpage; they scan it. That is why blogs employ scannable text and graphics such as keywords, tags, hyperlinks, lists, pictures, videos, etc in order to keep the attention of readers (Nielsen, 1997). Credibility is also important, as information found on the Internet is so diverse.
In conclusion, I have learned many tips and techniques about publication and design for the duration of the course, as well as gained more knowledge about the issues in the world of new media.
References:- Nielsen, J 1997, How Users Read on the Web, useit.com, viewed 16 June 2010, http://www.useit.com/alertbox/9710a.html
- Putnis, P & Petelin, R 1996, Professional communication : principles and applications, Prentice Hall, Sydney.
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