Emoticons and Email Ettiquette

(Image source: WordPress, 2009)

Have a nice day!
LOL, just kidding.
Btw, I’m not feeling well today so I won’t be joining you for lunch. =(

How often do we see sentences like these in our daily online conversations? We are so accustomed to seeing these emoticons and short forms in our interactions online that we hardly give any thought to them, accepting them as a natural part of talking through the internet.

Anthony Funnell (2007) takes a look into the world of emoticons and email etiquette in his ABC Radio program, where he discusses email communication and its etiquette, along with how different people will interpret emails in different ways. Funnell talks to Scott Fahlman, who invented the smiley emoticon 25 years ago, and also with Will Schwalbe, who is an expert on email etiquette. Some points of the conversation include how figures of authority will interpret emails differently from casual acquaintances, the proper writing of an email to convey or forward messages and the usage of emoticons in online correspondences.

Online conversation lacks the non-verbal cues that we employ in face-to-face conversation, which is why emoticons are so highly popular. As Funnell (2007) points out, a simple sentence can be perceived or read in different ways, thus giving it meanings which are different from what the writer intended. It was the failure of some people to interpret emotions or meanings in email that prompted Fahlman to invent the 'emoticon'. Emoticons are used to give a visual indication of the tone or context of the message. This is supported by Schriver (1997), who states that readers may need supplementary graphics to guide them in their interpretation of the primary text message.

(Image source: Organized Innovations’ Weblog, 2009)

Besides that, proper email etiquette is important when communicating with other people, especially figures in positions of authority e.g. bosses and managers. Other than that, we should also be aware of what situations emails should (e.g. sharing holiday experiences, party invitation) and should not (e.g. condolences) be used to convey messages.

McKay (2010) provides us with some useful tips when sending professional email:

• Minding your manners, such as addressing people you don’t know as Mr. or Ms.
• Watch your tone, using words that are respectful and friendly.
  
• Emails should be short and to-the-point. Avoid lengthy letters.
• Be professional. Don’t use emoticons, abbreviations or cute/suggestive email addresses for serious communications.
• Be careful of spelling and grammar. Errors will give the other party a bad impression.

I remember reading a post in a blog, where the blogger was talking about etiquette for forwarding emails. His main complaint (besides receiving junk mail) was that people did not bother to remove all the names/addresses from the previous sender, resulting in seemingly endless scrolling until you finally reach the message. I think that many of us have gone through this scenario and have felt similarly irritated.

Hopefully, after reading this post, you will be more aware of the etiquette regarding the sending of emails.

References:

1. Funnell, A 2007, The Media Report: Emoticons and email ettiquette, ABC Radio National, viewed 16 June 2010, http://www.abc.net.au/rn/mediareport/stories/2007/2064342.htm
2. McKay, DR 2010, Email Etiquette, About.com, viewed 16 June 2010, http://careerplanning.about.com/od/communication/a/email_tips.htm
3. Schriver, KA 1997, Dynamics in document design : creating texts for readers, Wiley Computer Pub., New York.
   

Magazine Innovation in Digital and Print

(Image source: NowPublic, 2008)

How many times have we bought a magazine, enticed by its glossy sheen and alluring model(s) on the cover, only to go home, flick through the pages and then leave it under the coffee table to be forgotten until the next spring cleaning session? Many of us are, or have been, guilty of this exact scenario, but all that might soon change.

Susan Currie Sivek’s article entitled “Magazines Require Innovation, Experiments in Digital and Print”, dated 1 April 2010 and published in MediaShift, talks about how traditional print magazines are beginning to innovate themselves in the digital media world and experiment with the different ways of storytelling styles, platforms, formats and revenue streams that new media has to offer. The Innovations in Magazines 2010 World Report which was released on 1 March 2010 could be the turning point for the magazine industry, as it provides many creative methods which aim at to make magazines fresh and new in an increasingly competitive media environment. Two other crucial points in the article are about how magazines still play a qualitative role in the print and media industry, and the fact that the digital revolution can save the environment by reducing the use of paper for print.

An article (Johnson-Greene, 2010) published in Folio mentions that Josh Gordon, president of Smarter Media Sales.com, and Raymond Roker, CEO/founder of URB magazine have suggested 4 tips for building a digital edition audience, which can be applied to magazines as well as other types of online media publishing. These 4 tips include:

• Attract readers with exclusive “digital extras”.
• Disregard the age demographics of online readers.
• Choose a host, partner or vendor carefully.
• Sharing is caring; social media is the best way to promote and advertise your productions.

In my opinion, it is only natural that magazines (and other traditional print media) extend their reach into the digital media world and innovate themselves to suit the habits and expectations of today’s audience. As Kress (1997) states, modern technologies make it simple to combine various modes of media publishing, which are likely to produce convergence or multi-modality in media.

Besides that, Walsh (2006) also points out that reading text on in a book and reading a page or website on screen are two very different experiences. Readers of a book are obliged to follow the linear style of the text, whereas the scanning pathway of internet browsers can be multilinear and multi-directional. Therefore, magazine publishers should make full use of new media technology to innovate their productions and ensure the continued support of their readers.


References:

1. Johnson-Greene, C 2010, 4 Tips for Actively Building A Digital Edition Audience, FolioMag, viewed 11 June 2010, http://www.foliomag.com/2010/4-tips-actively-building-digital-edition-audience
2. Kress, G 1997, 'Visual and verbal modes of representation in electronically mediated communication : the potentials of new forms of text', in Page to screen : taking literacy into the electronic era, ed I Snyder, Allen & Unwin, St. Leonards, N.S.W.
3. Sivek, SC 2010, Magazines Require Innovation, Experiments in Digital and Print, Public Broadcasting Service (PBS), viewed 11 June 2010, http://www.pbs.org/mediashift/2010/04/magazines-require-innovation-experiments-in-digital-and-print091.html
4. Walsh, M 2006, 'The 'textual shift': Examining the reading process with print, visual and multimodal texts', Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.